Most definitely! It’s been proven again and again by business after business. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.

This is the era of digital marketing and the prospects are extraordinary. Some of the reasons contributing to the success of digital marketing over traditional marketing are –

• Cost-effectiveness
• Higher internet penetration
• Easy analysis, better tracking of leads and performance & usually better performance-focused ROI
• Better interaction with customers
• Faster / Real-time optimization
• Global reach
• Easy access to product/service information for consumers

 A good content marketing strategy helps to –

• Increase your site traffic
• Generate brand awareness
• Educate the market
• Increase engagement with your brand
• Generate sales in the medium term
• Boost lead generation
• Increase the lifetime-value
• Reduce the cost of customer acquisition

YES YES YES. You don’t have to replace your traditional marketing efforts with digital ones, but it is 2022 and if the word digital doesn’t come into your marketing strategy then your business will not thrive. It really is as simple as that.